Friday, 09 November 2018 18:30

How Denny's is serving a new generation of diners with digital

Denny’s has been “America’s Diner” for more than 60 years, serving customers 24 hours a day, 7 days a week, and 365 days a year. But the company knew it needed to rethink its marketing strategy if it wanted to improve its reach. Learn how the restaurant chain has shifted from traditional media to digital advertising with Google Ads, and how that's helped it uncover new customer insights and connect with a new generation of diners.

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